Seminar Information

Running With Scissors:

Mental intelligence is not a vaccine against doing dumb things. Look at any newspaper and you will find example after example of really smart people who shoot themselves in the foot: Martha Stewart, Kenneth Lay, Dennis Kozlowski, etc. This educational yet very entertaining seminar explores the concept of "unforced errors" or self-sabotaging mistakes people make that are not only avoidable ... but dumb! Attendees will discover specific ways to recognize and eliminate unforced errors in their professional and personal lives.

About Dr. Lawrence C. Helms

Larry Helms is a nationally recognized and respected expert in the field of industrial psychology and personal development programs. He holds a Ph.D. from The University of Michigan and a postdoctoral certificate in management from Harvard University. He also studied at the University of Belgrade in Yugoslavia, Oxford University in Great Britain and is a former Fulbright Scholar in Eastern Europe. In 1982, the American Adult Education Association selected Dr. Helms as their "Adult Educator Of The Year."

Early in his career Larry was a public school teacher and coach in Michigan and later a principal and superintendent of school in Arctic Alaska. He later served as a university professor, dean and vice-president. After leaving the academic world he became vice-president of training for a large regional bank and is currently the executive vice-president of Western Training Systems, a personal and business development company specializing in the practical application of industrial psychology.

Unleash the Power of Search Engine Marketing

It’s time to take a serious look at your company’s website and your online marketing efforts. With more and more people using the internet to find information, locate specific service providers and purchase online, it is important to make sure your company can compete in the online arena. This session will focus on using search engines to drive qualified traffic to your site, and how to improve your website to easily convert these prospects into clients.  
You will learn:

• The Basics of Search Engine Marketing
• How Search Engines Work
• Tips & Tricks to Optimize Your Website for Users & Search Engines
• Pay-per-click Advertising Strategies
• Geographically Targeted Ads – Target your local audience only!

Fortune Web Marketing is a full service Internet Marketing agency offering the latest insight, knowledge and technology that can help you achieve significant internet presence for your website through search engines. Attend this session to see how you can leverage the latest search technologies, tactics and techniques to grow your business online.

About Jennifer Rae Stine

Jennifer Rae Stine is a seasoned Internet Marketing Professional, specializing in Search Engine Marketing & Optimization strategies. After graduating from the Pennsylvania State University with a B.A. in Telecommunications and a Minor in English, she immediately entered the Internet Marketing field.

For the past 10 years, Jennifer has worked for large corporations such as Reuters and The Thomson Corporation, managing their internet presence, search marketing and web development strategies.

Well versed in technology and multiple coding languages, she brings a unique skill set to Fortune Web Marketing by tying the latest technologies and developments into innovative internet marketing solutions.

Recently, Jennifer has brought Fortune Web Marketing services to the Office Supply industry, after identifying a need for Independent Office Supply Dealers to effectively create an internet branding presence and generate new business online. By taking each client’s needs and goals into account, she creates unique solutions that fit the business models and marketing strategies of Independent Dealers.

Unfortunately, due to scheduling conflicts, this seminar will not be presented at the South East Region Meeting in Memphis March 13-14th.